In this Privacy Policy, the words, "we," "our," and "us," refer to Michigan Design Center. This Privacy Policy governs the website we operate (our "Website") and explains how we collect your personal information on our Website, how we protect such information and the choices you have concerning the use of such information. Please read this Privacy Policy carefully.

We may amend this Privacy Policy from time to time. We will post any changes to this Privacy Policy here so that you will always know what information we gather, how we might use that information and whether we will disclose that information to anyone. Please refer back to this Privacy Policy on a regular basis. By using our Website or any of our products, offerings, features, tools or resources that we provide on our Website, you agree to the terms of this Privacy Policy.

WHAT INFORMATION ABOUT YOU DO WE COLLECT ON OUR WEBSITE?
On our Website, we collect information that identifies you or can be used to identify or contact you ("Personally Identifiable Information"). Such Personally Identifiable Information may include your name, address, email address, and telephone number. We may request Personally Identifiable Information from you when you request information from us, request Admission to Mighigan Design Center, join MDC's Design Connection, register for Events, inquire about reserving our Mid-America Room, send us comments, or in connection with other features we may make available on our Website from time to time. In all of these cases, we will collect Personally Identifiable Information from you only if you voluntarily submit such information to us. Unless you give us permission to do so, we will not sell, share, license, trade or rent your Personally Identifiable Information other than as specified in this Privacy Policy. You do not have to provide us with any Personally Identifiable Information to visit our Website.

We also collect information that by itself cannot be used to identify or contact you ("Non-Personally Identifiable Information").

WHERE DO WE COLLECT INFORMATION ON OUR WEBSITE?
We may collect information (including Personally Identifiable Information) from you in different manners and at different places and times on our Website, such as when you request information from us or send us comments. We also may collect information from you in connection with, or through, other features we may make available on our Website from time to time. The following is a description of the areas and/or manners in which we primarily collect information about you.

Information Requests and Sending Comments.
We also collect certain Personally Identifiable Information through portions of our Website which allow you to contact us to request information or to send us comments or questions.

Cookies and Action Tags.
We collect Non-Personally Identifiable Information passively using "cookies" and "action tags."

"Cookies" are small text files that are placed on your computer in order to identify your Web browser and the activities of your computer on our Website and other websites. Cookies can be used to personalize your experience on our Website (such as dynamically generating content on webpages specifically designed for you), to assist you in using the features of our Website and to allow us to statistically monitor how you are using our Website to help us improve our online offerings.

In addition to cookies that we place on your computer, cookies may also be placed on your computer by third parties that we use to display or serve advertisements on our Website or to collect Non-Personally Identifiable Information in order to provide advertising-related services. In the course of serving advertisements on this Website, our third-party advertiser may place or recognize a unique "cookie" on your browser.

You do not have to accept cookies to use our Website. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar. While you are not required to accept our cookies to access our Website, if you reject cookies, certain products, offerings, features, or resources of our Website may not work properly and you may experience some loss of convenience.

"Action tags," also known as web beacons or gif tags, are a web technology used to help track website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of our Website, including advertisements, or email sent on our behalf, may contain action tags. You may also "opt-out" of certain tracking on our Website and other websites by various advertising companies through the Network Advertising Initiative at http://www.networkadvertising.org.

By using cookies and action tags together, we are able to gain valuable information to improve our Website and measure the effectiveness of our advertising and marketing campaigns. We do not disclose any of your Personally Identifiable Information to our advertising partners.

Finally, please note that advertisers and other third parties may also use their own cookies or action tags when you click on their advertisement or link to their website or service, on or from our Website. This Privacy Policy does not govern the privacy practices by such third-party websites or providers of third-party advertising.

Log Files.
We may also collect Non-Personally Identifiable Information through our Internet log files, which record data such as user IP addresses, browser types, domain names and other anonymous statistical data involving the use of our Website. This information may be used to analyze trends, to administer our Website, to monitor our Website's use and to gather general demographic information. We may link this information to Personally Identifiable Information for these and other purposes such as personalizing your experience on our Website and evaluating our Website's features in general.

DO WE COLLECT INFORMATION FROM CHILDREN UNDER 13 YEARS OF AGE?
We are committed to protecting the privacy of children. Our Website is not designed for or directed to children under the age of 13. We do not collect Personally Identifiable Information from any person we actually know is under the age of 13. We urge all parents or guardians to participate in their children's exploration of the Internet and to teach their children about protecting their personal information while online.

WHAT DO WE DO WITH THE INFORMATION WE COLLECT?
In general, we use the information collected on our Website to help us understand who uses our Website and how it is used and to improve our Websitee.

WHEN DO WE DISCLOSE INFORMATION TO THIRD PARTIES?
Except as set forth in this Privacy Policy or as specifically agreed to by you, we will not disclose any information we gather from you on our Website.

Affiliates
We may disclose information (including Personally Identifiable Information) about you to our Affiliates. For purposes of this Privacy Policy, "Affiliates" means any person or entity which directly or indirectly controls, is controlled by or is under common control with us, whether by ownership or otherwise. Any information relating to you that we provide to our Affiliates will be treated by those Affiliates in accordance with the terms of this Privacy Policy.

Legal Disclaimer
We may also disclose your information (including Personally Identifiable Information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose Personally Identifiable Information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms & Conditions, or to protect the safety and/or security of our users, our Website or the general public.

Third Parties Generally
We may provide to third parties Non-Personally Identifiable Information about you, including where such information is combined with similar information of other users of our Website. For example, we might inform third parties regarding the number of unique users who visit our Website or the activities that visitors to our Website engage in while on our Website. The third parties to which we may provide this information may include potential or actual advertisers, providers of advertising services (including website tracking services), commercial partners, sponsors, licensees, researchers and other similar parties.

Outside Contractors
We may employ independent contractors, vendors and suppliers (collectively, "Outside Contractors") to provide specific services and products related to our Website. These Outside Contractors may sometimes have limited access to information collected on our Website, including your Personally Identifiable Information, in the course of providing products or services to us. Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary in order for the Outside Contractors to perform their limited function for us. We also require that these contractors (i) protect the privacy of your Personally Identifiable Information consistent with this Privacy Policy and (ii) not use or disclose your Personally Identifiable Information for any purpose other than providing us with products or services for which we contracted.

Sale of Business.
We reserve the right to transfer information (including Personally Identifiable Information) collected on our Website to a third party in the event of a sale, merger or other transfer of all or substantially all of our assets, provided that the third party agrees to adhere to the terms of this Privacy Policy.

DOES THIS PRIVACY POLICY APPLY WHEN YOU LINK TO OTHER WEBSITES?
Our Website contains links to other websites not owned or operated by us. This Privacy Policy does not govern the privacy practices by such third-party websites or providers of third-party advertising.

IS THE INFORMATION WE COLLECT ON OUR WEBSITE SECURE?
We want your information (including Personally Identifiable Information) to remain as secure as possible. We strive to provide secure transmission of your information from your computer to our servers through industry-standard techniques. To help ensure we secure the Personally Identifiable Information you provide on servers located in controlled, secure environments, protected from unauthorized access, use, or alteration. Only employees who need access to your information to perform a specific task or function are granted access to such information.

Notwithstanding the above commitments to protect your information (including Personally Identifiable Information) from loss, misuse or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security and privacy of any information you transmit to us, and you transmit such information to us at your own risk.

WHAT CHOICES DO YOU HAVE REGARDING THE COLLECTION, DISCLOSURE AND DISTRIBUTION OF YOUR PERSONALLY IDENTIFIABLE INFORMATION?
Except as otherwise described in this Privacy Policy, we will only use Personally Identifiable Information for the purposes described above or as otherwise disclosed at the time we request such information from you. You must "opt-in" and give us permission to use your Personally Identifiable Information for any other purpose. You may also change your preference from "opt-in" to "opt-out" at any time by contacting us at info@michigandesign.com. After receiving your request to "opt-out," we will make the change as soon as reasonably practicable.

In addition, as noted above, you may "opt-out" of certain data tracking practices by our advertising partners. For more information about the data tracking practices of various third-party advertising companies, including their privacy practices and "opt-out" procedures, please go to the website operated by the Network Advertising Initiative at http://www.networkadvertising.org.

CAN YOU UPDATE OR CORRECT YOUR PERSONALLY IDENTIFIABLE INFORMATION?
You can always update or correct your Personally Identifiable Information or change your preferences with respect to communications and other information you receive from us by contacting us at info@michigandesign.com. Such updates, corrections, changes and deletions will not have an effect on other information that we maintain or information that we have provided to third-parties in accordance with this Privacy Policy prior to such update, correction, change or deletion.

You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personally Identifiable Information may exist in a non-erasable form that will be difficult or impossible for us to locate. After receiving your request, all Personally Identifiable Information stored in databases we actively use and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as reasonably practicable.

HOW WILL YOU KNOW IF THERE ARE ANY CHANGES TO THIS PRIVACY POLICY?
If we decide to change this Privacy Policy, we will post those changes on our Website so you are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If at any point we decide to use Personally Identifiable Information in a manner significantly different from that stated in this Privacy Policy or otherwise disclosed to you at the time it was collected, we will notify you by email, and you will have a choice as to whether or not we use your Personally Identifiable Information in the new manner. We may also make non-significant changes to our Privacy Policy that generally will not affect our use of your Personally Identifiable Information. If you do not agree to the terms of this Privacy Policy, you should not use our Website.

WHO SHOULD YOU CONTACT IF YOU HAVE ANY PRIVACY QUESTIONS?
If you have any questions about our Privacy Policy or feel that we are not abiding by the terms of our posted Privacy Policy, please email us at info@michigandesign.com.

BY USING OUR WEBSITE, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU SHOULD NOT USE OUR WEBSITE. YOUR CONTINUED USE OF OUR WEBSITE FOLLOWING THE POSTING OF CHANGES TO THIS PRIVACY POLICY WILL MEAN THAT YOU ACCEPT THOSE CHANGES. Last modified February 5, 2007.